Good Morning Britain 's playful rivalry with BBC Breakfast looks set to continue, with Piers Morgan leading ITV's battle cry.
The 55-year-old GMB host took to Twitter on Thursday to take a swipe at the BBC Breakfast programme editor, Richard Frediani.Frediani formerly worked as the head of news at ITV, before landing a gig on the rival network last year, coordinating the breakfast news show.Clearly happy with his work on the BBC, he shared a series of photos from behind-the-scenes on set with his Twitter followers, claiming BBC Breakfast was "dominating" early-morning viewing across the country.He said: "Another day of @BBCBreakfast dominating morning TV."More viewers throughout the key 8am hour."A peak audience at 44.4% and 2.13 million –.
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