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‘Peter Rabbit’ Teams With United Nations On Global Campaign To Mobilize Food Heroes

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deadline.com

EXCLUSIVE: Just ahead of the North American and China releases of Sony’s Peter Rabbit 2: The Runaway — and with World Food Day coming up in October — the film has joined forces with the United Nations, the UN Food and Agriculture Organization (FAO) and the UN Foundation to enlist more food heroes who, like the eponymous bunny, see the value in fruits and vegetables for a balanced diet and a healthier planet.

Check out the new PSA below. To support the UN and FAO, Peter will also help to launch the World Food Day poster contest in over 100 countries, and appear in a World Food Day children’s activity book.Peter Rabbit 2 began staggered international rollout at the end of March, opening in Australia and grossing over $16M to date.

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