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Google Delays Chrome Phase-Out of Cookies Until Mid-2023, Citing Commitments to U.K. Regulators
Todd Spangler NY Digital EditorIn a move with big implications for digital advertising, Google is pushing back its plan to kill off third-party cookies — which many advertisers use to track ads — in its Chrome web browser until starting in mid-2023.Originally, Google had planned to phase out cookies in Chrome by early 2022, as part of an initiative it has dubbed Privacy Sandbox.The delay is related to “our engagement with the United Kingdom’s Competition and Markets Authority (CMA)” — the British regulatory agency that announced a formal investigation of Google’s Privacy Sandbox project in January — and “in line with the commitments we have offered,” Vinay Goel, privacy engineering director for Chrome, wrote in a blog post.
