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Byron Baes: Netflix’s first Australian reality TV show sets its sights on the influencer enclave
Related: Neighbours actor allegedly removed from set after complaints of racism by Indigenous actor Shareena Clanton Once considered a bohemian enclave, Byron Bay is now believed to have more social influencers per capita than any other town in Australia. It will be these “hot Instagrammers, living their best lives, being their best selves,” Netflix’s director of Australian and New Zealand content, Que Minh Luu, said in a statement, who will be the subjects in Byron Baes.