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CBS Strikes Pact to Bring Sponsors Focused on Black Consumers to Syndicated Shows
Brian Steinberg Senior TV EditorCBS has struck a partnership with a company that has a specialty in helping advertisers reach Black consumers in a bid to bring some of those sponsors to shows such as “Judge Judy,” “Entertainment Tonight” and “Dr Phil.”CBS Media Ventures, the ViacomCBS unit that specializes in syndicated programming, has entered into an exclusive pact with NuTime Media to connect advertisers with Black consumers.
