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88Rising partner with Honda to offer opportunities to breaking artists
88Rising has announced it has joined forces with Honda to offer opportunities for emerging talent.The brand is a global music and media company, dedicated to representing the best of Asian talent in America, and offering breakthrough artists a larger platform to pursue their careers.Now, 88Rising has confirmed that it has developed a partnership with Honda to create more memorable music experiences for fans and continue to support emerging Asian artists.One of the ways that the two look to do this is at this year’s Head in the Clouds Music and Arts Festival, which is organised by 88Rising and set to take place in Pasadena, California between August 5 and 6.Here, those who attend are set to “enjoy exclusive experiences and epic performances” organised and watch performances from artists including Stephanie Poetri, Spence Lee, Lyn Lapid, Phum Viphurit, Eyedress, Grentperez and Akini Jing – all of which will be held at the new Honda Double Happiness stage.The official automotive partner of Head in the Clouds, the ‘88 Type R Honda Customs Shop’ festival activation is “a unique take on the tuner car garage, featuring a 2000 Civic Si project car and the all-new 2023 Honda Civic Type R – the most powerful Honda production vehicle ever sold in the U.S”.Details of the first Honda and 88rising apparel collaboration have also been shared. Named ‘88 Type R’, the collection will be unveiled at the Head In The Clouds festival, and will also be available online at 88nightmarket.The apparel on offer will be entirely unisex, and includes cut-and-sew pieces inspired by the late ’90s to early ’00s of the Asian car culture.Honda began collaborating with 88rising in 2022, with the launch of the all-new HR-V compact SUV.
