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Jesse Royal and Vybz Kartel share the wealth on “Rich Forever”
Reggae star Jesse Royal has teamed up with dancehall king Vybz Kartel for his latest single, "Rich Forever." Over bouncing, roots reggae production, Royal contemplates the true meaning of wealth outside of material goods, instead connecting the idea of riches to hard work and faith. In the Xtreme Arts-directed clip, Royal spreads the wealth to those around him, much like Greek mythology's King Midas.