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SBS Founder Raúl Alarcón Reflects on 40 Years of Success and Future of Spanish Radio
Roy Trakin When Varietychose to honor Spanish Broadcasting System (SBS) founder Raúl Alarcón with its Legends & Groundbreakers Award at its Miami Entertainment Town event on April 13, it picked the perfect person to fit that definition. Among SBS’ 22 stations in the leading eight Latin markets are New York’s WSKQ-FM (Mega 97.9), the most-listened-to and streamed outlet in the U.S. in any language, Miami’s No. 1 station WXDJ-FM (El Nuevo Zol 106.7) and WCMQ-FM (Zeta 92.3) as well as L.A.’s top-ranked KXOL-FM (Mega 96.3) and KLAX-FM (97.9 La Raza), the first FM station to program regional Mexican music such as Norteñas and Banda, which once famously beat out an incredulous Howard Stern in morning ratings on KLSX.
