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Scots Bake Off star Peter Sawkins set for sweet new career as Instagram influencer
Pilot Fish Media has been keeping tabs on the popularity of this year's line-up of participants and is running an online scoreboard which is being updated every week. Daniella Karaoglan, Head of Agency at Pilot Fish Media has commented on the impact of TV appearances and becoming an influencer: "When looking at the likes of Love Island, Gogglebox etc, you can see just how powerful TV exposure is.
