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From trash to treasure: Pre-loved goods move into the mainstream
latest £214m cash injection into Vinted, the second hand marketplace, highlights investors’ appetite for the sector. “There has been an increasing importance of sustainability in consumers’ minds, which we had seen shifting even before Covid. Now, it is even more front of mind,” says Carolina Brochado, partner and investment advisor to EQT, the cornerstone backer in Vinted’s fundraise. “We could also see that particularly for younger generations, they’re much less concerned about newness than they are with things like waste, being smart with their money, and also style and functionality.
