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The Understated Brilliance of Peloton’s ‘All For One’ Music Festival
Shirley Halperin Executive Editor, Music“I can’t sit down,” says Gwen Bethel Riley, senior vice president of music at Peloton, the game-changing fitness company founded in 2012. “I think that’s a sign of a really successful festival.”She’s talking about “All For One,” a first-of-its-kind, three-day musical event leading up to the July 4th holiday that offered Peloton members 25 different acts to sample — among them: Tina Turner, Gwen Stefani, Pearl Jam, Depeche Mode, Rosalia, Nas and Migos — in multiple “tents” and “sets” varying in length up to 45 minutes.
