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Sky Seals Key Serie A Soccer Deal With Dazn in Italy
Nick Vivarelli International CorrespondentItaly’s top pay-TV broadcaster Sky Italia has sealed a significant agreement with live sports streaming service DAZN under which the DAZN app, which carries the bulk of Italian Serie A soccer, will become available on Sky.The deal comes after DAZN last year, with backing from local telco streamer Telecom Italia, had plunked down more than $1 billion per season for a three-year contract for the bulk of Italian Serie A rights, displacing Comcast-owned Sky and breaking the hold Sky previously had for roughly two decades on the beloved sport in Italy.The disruptive DAZN and Telecom Italia soccer deal marked the first time a streamer had nabbed exclusive rights to a major domestic league in its native territory. But, a year later, it didn’t reach the targets that Telecom Italia had set.
