NBCUniversal streaming service Peacock has reached more than 22 million sign-ups and isthe "opposite of Quibi” because of its broad-based offering of familiar content,NBCUniversalCEO Jeff Shell said on Thursday.
Short-form mobile-first service Quibi, led by Jefffrey Katzenberg and Meg Whitman, recently said it was closing down. Speaking onComcast’s third-quarterearningscall, he cited such hit shows as dramas from Dick Wolf and others, which ensure a "deep library of familiar stuff." Shell said the streamer was "way ahead” in terms of sign-ups, regular usage and engagement compared with internal forecasts.
Comcast, led by chairman and CEO Brian Roberts, had said at the end of July said that Peacock had reached 10 million sign-ups, with.
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