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Pacific Theatres Also Owns the Cinerama Technology. What Happens to It Now That the Chain Is Closing?

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variety.com

Gene Maddaus Senior Media WriterAngelenos are still processing their grief about the closure of the ArcLight theaters. Pacific Theatres announced on Monday that it would close all of its locations, which include the ArcLight Hollywood and the historic Cinerama Dome.Not as well known is that the theater chain also owns the Cinerama technology.

The three-camera filming technique was introduced in 1952 in response to the rise of television, and was virtually obsolete by the time the Cinerama Dome opened on Sunset Boulevard in November 1963.

The name lived on for a few years after that, in the form of single-camera 70 millimeter releases that were marketed as Cinerama films — including “It’s a Mad, Mad, Mad, Mad World,” the first film ever.

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