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Oscars Ad Inventory Sold Out, Disney Says, With Pricing In Line With 2024
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deadline.comAdvertising inventory for Sunday’s Oscar telecast is sold out, Disney has confirmed, with pricing said to be holding steady with 2024 levels.
Rates for a 30-second spot commanded between $1.7 million and $2.3 million, according to a source familiar with negotiations.
Ad buyers are getting additional real estate this year, with the show streaming live on Hulu for the first time. The ad experience will be the same on both ABC and Hulu.
Both buyers and sellers are hoping recent momentum can continue with this year’s telecast, which will be hosted for the first time by Conan O’Brien.
Read more on deadline.com
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