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One Year After Merger, ViacomCBS Has Wall Street More Optimistic

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hollywoodreporter.com

Staff reductions to the tune of more than 800 people, the exit of top CBS brass, new executives with digital expertise, less investor worry about carriage deals, cash-generating asset sales, and all that amid the coronavirus pandemic – those were key themes of the first year of the recombined ViacomCBS.

And, notably,Sumner Redstone, the mogul who created National Amusements, the family holding company that controls ViacomCBS, died in August at 97.

On Dec. 4, 2019, when the recombination was finalized, CEO Bob Bakish vowed:"Through the combination of CBS’s and Viacom’s complementary assets, capabilities and talented teams, ViacomCBS will create and deliver premium content for its own platforms and for others, while providing innovative.

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