Olivia Palermo beautiful innovations and Olivia Palermo

Olivia Palermo on her new beauty range and why make-up is about looking like the best version of yourself

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telegraph.co.uk

A post shared by Olivia Palermo (@oliviapalermo)She maintains her love of sartorial matters at the brand's core. "I wanted to create a beauty line that follows my own ethos on fashion.

Something that fits my mood, but also provides a timeless look that everyone can rely on in a pinch."For Palermo, that means a collection of products that combine colour cosmetics and hybrid makeup-skincare, the latter being a new and growing category of offerings in the sector.

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