Related: Toney and Mbeumo on target as 10-man Brentford get better of Wolves The label was launched this week with support from some of the club’s record industry-adjacent fans, and backed by the distribution arm of the major label Warner Music.
The club insists it is not an attempt at supporter engagement or community outreach, but a genuine business. To assist that process, the club have hired a series of “A&R [artists and repertoire] and production consultants” to the label.
Amongst them is S-X, a successful rapper and grime producer who appears alongside KSI on Celebrity Gogglebox and is the face of the launch campaign.
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