Brian Steinberg Senior TV EditorSometimes, the simple act of counting can result in something much more complex.Nielsen and the TV networks whose audiences it measures typically work hand in hand to tell the world about how many people watch some of the nation’s most-watched comedies and dramas.
But this week, at least, they’re close to bearing arms against one another.Nielsen has acknowledged it may not have been able to measure TV audiences during the coronavirus pandemic as closely as it might under normal circumstances, according to five people familiar with the matter, and executives at TV networks believe that has resulted in audience tabulation that could be as much as 10% below where it ought to be for many shows and dayparts — and.
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