Brian Steinberg-Senior Coronavirus audience pandemic Brian Steinberg-Senior

Nielsen Tells TV Networks Coronavirus Issues Still Being Resolved (EXCLUSIVE)

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variety.com

Brian Steinberg Senior TV EditorNielsen, the company that measures TV audiences every day says it still needs a few weeks to get its counting procedures back to normal.In a May 6 letter to TV networks, media-measurement giant Nielsen said it is still working to “resolve outstanding maintenance needs” in approximately 2700 homes that serve in its panel of consumers, and will likely not complete that work until the end of May.

Nielsen has been under scrutiny for weeks by the big media companies who pay millions of dollars a year for its services after it acknowledged it had stopped sending field agents to homes during the coronavirus pandemic.

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