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Nielsen Rebrands, Calling New Look A Symbol Of Its “Commitment To Innovation”
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deadline.comNielsen, which has had a turbulent few months as its methodology has been questioned by a range of advertising stakeholders, has unveiled a new brand identity.The new look is timed to the start of Advertising Week in New York, a hybrid event that will see a number of media and tech firms take part.
In an announcement, the company said the revamped brand signals the “transformation of its culture and a redefined strategy focused solely on the global future of media.
Nielsen’s new look and feel represents a commitment to innovation and the company’s role and purpose of powering a better media future for all people.”Last March, Nielsen closed the sale of its Global Connect business, saying it would focus on delivering media solutions in three
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