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Kim Kardashian
Kimberly Noel Kardashian West (née Kardashian; born October 21, 1980) is an American media personality, model, businesswoman, socialite and actress. Kardashian first gained media attention as a friend and stylist of Paris Hilton but received wider notice after a 2002 sex tape, Kim Kardashian, Superstar, with her then-boyfriend Ray J was released in 2007. Later that year, she and her family began to appear in the E! reality television series Keeping Up with the Kardashians (2007–present). Its success soon led to the creation of spin-offs including Kourtney and Kim Take New York (2011–2012) and Kourtney and Kim Take Miami (2009–2013).
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Nielsen, Facing Scrutiny For Measurement, Sets Shift To “Impressions-First” System As Broadband-Only Homes Enter Mix In 2022
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deadline.comNielsen is adopting a way of transacting advertising buying and selling that is favored by many top local TV station groups.Impressions-based buying and selling of advertising will be the new focus, as broadband-only households get set to be added to the statistical mix in January 2022.
The change follows a period of pointed criticism of Nielsen over its measurement approach, and the withdrawal of a notable watchdog group’s endorsement of the company’s methods.Many large local station groups and trade organizations have pushed for impressions-based buying and selling in local markets.
Centering on impressions and costs-per-thousand, or CPMs, is a departure from instead target rating points (TRPs) or cost-per-points (CPPs), which long formed
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