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Netflix Set To Shake Up Ratings Strategy & Plans To Release More Viewing Figures In Future

North Korea Netflix show reports

19.10.2021 - 23:21

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deadline.com

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Netflix has revealed that it plans to shake up the way that it measures and releases ratings data.The streamer, in its third quarter financials, noted that it will switch to reporting on hours viewed for its shows and movies rather than the number of households or accounts that choose to watch them.This comes after it revealed that 142M households have watched at least two minutes of Korean smash hit Squid Game.“There is some difference in rankings… but we think engagement as measured by hours viewed is a slightly better indicator of the overall success of our titles and member satisfaction.

It also matches how outside services measure TV viewing and gives proper credit to rewatching,” it stated in a letter to shareholder.The company also

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