Greg Peters, the product chief at Netflix who was promoted to the additional role of COO last year, views the shrinking of theatrical windows as inevitable.“It’s what consumers want,” he said. “It’s hard to buck that trend for too long and I think that’s eventually where things go.”Long before Covid-19 forced an industry rethink of exclusive theatrical release windows (which have been jettisoned by Warner Bros and, in some cases, by other majors), Netflix started pouring billions of dollars into films.
The push has yielded major awards contenders like The Irishman, Roma and this year’s large crop, including Da Five Bloods, Mank and I Care a Lot.
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