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Neon Taking Justin Simien’s ‘Bad Hair’ to Drive-Ins Before Hulu Premiere (EXCLUSIVE)

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variety.com

Matt Donnelly Senior Film WriterNeon has snatched the domestic theatrical rights to Justin Simien’s new horror film “Bad Hair.”The Oscar-winning distributor behind “Parasite” will take the film out to drive-in theaters nationwide before it debuts October 23 on Hulu in October, Variety has learned.Markets will include New York, Los Angeles, Chicago, Houston, Philadelphia, Atlanta, New Orleans, Detroit, Austin, Sacramento and Las Vegas. “Bad Hair” was acquired for millions out of Sundance this year, where it was received as an energetic American take on hair horror and a probe of black female identity.Hulu is Neon’s streaming video partner, and the companies have enjoyed fruitful partnerships on titles like “Palm Springs,” the Sundance sale.

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