Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
NBCUniversal is expanding the number of households reachable with addressable advertising — a newer form of brand messages based on metrics beyond traditional demos — by 40% through a new deal with Charter Communications.The media company will now be able to serve addressable ads to 45 million households, which it says makes it one of the largest potential customer pools reachable through a TV ad system.
The Spectrum-branded pay-TV and broadband platforms operated by Charter, the no. 2 cable provider in the U.S., will be accessible by NBCU for selling addressable campaigns on their own inventory.
The deal will begin with Spectrum VOD platforms during the current quarter of 2021.Addressable advertising, which has been buzzed about in TV and
Read more on deadline.com