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NBC News Exec Micah Grimes Joins Streaming TV Startup Atmosphere

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variety.com

Todd Spangler NY Digital EditorAmid the struggle by major media companies to attract consumers to their premium streaming video services, there’s a fight on another over-the-top front — for the screens in business locations like bars and restaurants.Austin, Texas-based startup Atmosphere has been quietly ramping up its B2B streaming business over the past two years, aggregating content from multiple partners.

Now the company is getting ready to launch into original programming: Atmosphere has hired former NBC News exec Micah Grimes (above right) as VP of news, tasked with assembling a team of reporters, editors and producers to create a daily 20-30 minute wheel of news content updated throughout the day.Grimes previously spent more than.

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