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My Metaverse diary: what it’s like to live, work and shop inside the Internet

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to bring this to fruition? The image, taken inside Meta’s flagship virtual reality (VR) app, Horizon Worlds, and posted on Instagram last month, was not a strong omen for Zuckerberg’s hopes of building ‘the metaverse’.

Even Zuckerberg himself would later admit it was ‘pretty basic’. Still, having bet his company’s entire identity on the concept, and declared it his mission to ‘bring the metaverse to life’, the 38-year-old tech baron is not about to back down.Silicon Valley has metaverse fever.

According to a recent report by McKinsey, companies invested more than $120 billion in metaverse-related technology and infrastructure in the first five months of 2022, compared to $57 billion in all of 2021.

The investment bank Citi predicts the metaverse could be worth up to $13 trillion by 2030. Former health secretary Matt Hancock is in on the action, becoming the first MP to have his own metaverse doppelgänger.But what is the metaverse?

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