ViacomCBS’ MTV Entertainment Group unit, formerly known as its Entertainment & Youth division, has engaged U.K.-based Lost Art TV to help it source "fresh and exciting new formats" from international markets with a focus on comedy and unscripted content.
The company said on Thursday that the formats would target its portfolio of brands,which includes MTV, Comedy Central, and others.
Financial terms weren't disclosed. "MTV Entertainment Group is always exploring new formats that reflect and amplify the cultural and social zeitgeist," said Lily Neumeyer, executive vp, development for MTV Entertainment Group.
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