Mrs Hinch usually looks preened to perfect in all of her social media posts, but the cleanfluencer has posted a photo to share the reality of new motherhood.
The 30-year-old, whose full name is Sophie Hinchcliffe, took to her Instagram Stories on Saturday night to post a photo of herself shortly after giving birth.
She welcomed her second child, a baby boy named Lennie, late last month. Lennie is her second son with her husband Jamie, with whom she also shares Ronnie, who is almost two-years-old.
In her post, Mrs Hinch was pictured in her hospital bed cuddling newborn baby Lennie. She captioned the photo: "Reality: I had just finished being stitched up, I had a quick shower down, changed my clothes, got back into bed and Jamie said
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