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Most U.S. Consumers Still Uncomfortable Going to a Theater in Next Six Months, Survey Finds

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variety.com

Todd Spangler NY Digital EditorThe movie theater industry’s annus horribilis will continue to drag well into next year, according to new research from consulting firm Deloitte.With coronavirus cases continuing to surge in the U.S., Deloitte’s Digital Media Trends 14th edition fall pulse survey asked consumers how they felt about attending a movie in a theater.

Even if they had the option to do so, 71% of consumers said they would not be comfortable going to a theater within the next month — and just over half said they were unwilling to go see a movie in-person in the next six months, per the study.Only 18% of U.S.

consumers have attended a movie in a theater since the COVID-19 pandemic began, according to the Deloitte survey. “After the.

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