EXCLUSIVE: This year’s Mipcom will place co-productions “front and centre” as the market moves with the times, according to Lucy Smith, who runs the annual RX France event.
The Cannes market is introducing a 1000 sqft Producers Hub for the first time – where producers with projects in the early stages can meet and discuss partnerships – and Smith told Deadline the move is reflective of how the TV industry is changing, pivoting towards co-productions and away from traditional distributor-to-buyer sales. “If you look at the way sales have developed, co-productions have become more important to everyone,” added Smith. “Co-pros were already organically part of the market but we feel that they have taken on a hugely important part of the TV business and wanted to pivot Mipcom to make sure they are front and centre.” Markets such as Series Mania already place intense focus on co-production opportunities and Smith said the move came after “listening to clients, taking on feedback and staying abreast of the latest research.” She rejected the notion that straight distributor-to-buyer sales are no longer a big part of the market, although noted that less of these deals will likely be signed during the four-day event, which takes place Monday 17 October to Thursday 20 October. “It’s different for different companies,” she added. “There are multiple ways of using a marketplace like Cannes and you can’t just nail it down to whether two parties sign a sales agreement.” Returning in person after almost three years virtual (A smaller in-person Mipcom took place last October) will also allow for the “serendipity of meeting someone when you don’t know about the next big partnership,” added Smith.Read more on deadline.com