For all their marble halls, busts of great managers and tradition, Mikel Arteta admits Arsenal's reputation has taken a hit.
First they pleaded poverty, and made a grown man dressed as a dinosaur redundant, as their considered response to a pandemic before club mascot Gunnersaurus was reprieved.
Then Arsenal's power brokers joined a grubby cartel plotting to make themselves richer while three million people worldwide succumbed to a deadly plague.
And only when a “tsunami” of public outrage left the European Greed League stillborn did majority shareholder Stan Kroenke and chief executive Vinai Venkatesham apologise to manager Arteta and his players.
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