Meghan Markle reveals huge 'secret' on Instagram and announces U-turn in latest business move

dailyrecord.co.uk:

Meghan Markle has renamed her lifestyle brand American Riviera less than a year after launching it.In a new video shared to her Instagram account, the Duchess of Sussex announced she was 'thrilled' to pivot the company and reintroduce it under a name - 'As Ever'.She told her 1.8m followers: "Cat is out the bag.

I'm shocked we've kept this a secret for so long."The 43-year-old, who is set to release her Netflix series 'With Love, Meghan' in just two weeks time, didn't explain why she had made the sudden change but did allude to how it 'limited' her to selling items from her hometown, which is a nickname for However, Meghan will continue to sell her viral jams which she gifted to many of her celebrity friends last spring.In her caption, she wrote: "I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into."As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always’.

If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me."This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the every day."I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating.

Sending lots of love…"The name change comes after an application filed last March for American Riviera Orchard was rejected, leaving the former Suits actress with just three months to change it.The previous trademark filing included cutlery, linens, cookbooks, table cloths, jams, jellies and nut butter.A second international filing