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Matthew McConaughey encourages public back to the cinema in new PSA: “The big screen is back!”

www.nme.com

Academy Awards pre-show on Sunday (25 April).When describing America’s cinema employees, he said: “They are the unsung heroes who bring movie magic to the big screen.

It’s been a very hard year for them: furloughs, closures, basically the longest intermission that they could have ever imagined.”The video is part of a new initiative called The Big Screen Is Back.

It’s been launched by cinema operators, talent agents, studio executives and filmmakers to encourage Americans to safely return to the cinema this summer.Alongside McConaughey’s words of encouragement, the video included clips from some of the forthcoming blockbuster season’s biggest releases.

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