Ed Meza @edmezavarCelebrating its 70th anniversary this year, the International Film Festival Mannheim-Heidelberg (IFFMH) is for the first time taking place in cinemas across both cities, introducing new sections, and looking back at its rich history with a special retrospective.“Being 70 in a way is a starting point for reflection,” says festival director Sascha Keilholz. “What was the festival like in the past?
What is it now? Where do we want to go in the future? The festival is in a transformational process that we started last year and was actually quite successful.”Indeed, after adopting a new brand image last year, the IFFMH won the 2021 German Brand Award for brand strategy and design.After being forced online last year amid the.
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