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Making Sense of Sensical, a New Digital Video Destination for Kids

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Andrew Wallenstein President and Chief Media AnalystCommon Sense Media may be best known for giving parents guidance on what film and TV shows are appropriate for their children to view.

But now a new for-profit offshoot of the non-profit venture aims to be a kid-friendly content provider in its own right.Launching this summer, Sensical is a free ad-supported app stocked with a wide range of video entertainment customized to not only appeal to youngsters of all ages, but parents who want to make sure the programming is uplifting or educational across a variety of topics.Listen to the podcast here: Sensical offers a safe alternative to the bigger platforms that have gotten a bad reputation for serving up inappropriate content and.

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