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Lockdown Blues: Music Trade Show NAMM Goes Virtual Following Banner Year for Instrument Sales

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variety.com

Roy Trakin This year’s virtual NAMM — the National Association of Music Merchants — marks the Carlsbad, CA-based association’s 120th anniversary since its founding in 1901 as “the world’s largest trade-only event for the music products, pro audio and event tech industry.” From the 120,000 who usually attend, the show’s activities will be viewed by more than half a million.The winter edition, dubbed Believe in Music Week — “the online, global gathering to unify and support those who bring music to the world” — got underway on Monday (Jan.

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