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Lloyd Price, pioneer of rock in the early Fifties who had a UK hit with Personality – obituary

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Little Richard in 1993 convinced him to join the Oldies circuit. Not that Price needed to work – Elvis Presley, Little Richard and the Beatles all had recorded Lawdy Miss Clawdy while Stagger Lee and Personality feature regularly on film and television soundtracks.

Price credited his mother’s business acumen with ensuring he owned his music. In 1995 New Orleans named the street Price was born on Lloyd Price Avenue and in 1998 he was inducted into the Rock and Roll Hall of Fame.

Price published his autobiography Lawdy Miss Clawdy: The True King of the 50s in 2009, while Personality: The Lloyd Price Musical is set to debut in the US in 2022.

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