Liverpool FC appoint former Manchester United executive to key Anfield role
manchestereveningnews.co.ukstraight to your inboxFormer Manchester United executive Matt Scammell has joined Liverpool. Scammel spent nine years at Old Trafford, initially joining as a sales director before holding senior roles in technology, digital, communications and sporting sectors.He departed United earlier this year having most recently held the role of head of global sponsorship sales.The executive won praise whilst at United for the way he helped the club expand digitally and used data to guide the club's sponsorship strategy.Scammell has now joined Liverpool, taking up the role of commercial director.The Liverpool Echo report that Scammell will focus on growing partnership opportunities for the Anfield club alongside being part of their executive team under.
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