Kumail Nanjiani Brian Steinberg-Senior film 2020 actor Kumail Nanjiani Brian Steinberg-Senior

Lexus Teams Up With Marvel’s ‘Eternals’ in Advertising Alliance

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variety.com

Brian Steinberg Senior TV EditorIn a challenging era for car sales, sometimes you need a team of superheroes to help get the metal off the lot.Lexus, the luxury-auto unit of Toyota, is joining with the Marvel band of altruistic aliens known as the Eternals, who are slated to be the focus of the next film from the popular Disney-backed entertainment unit.

Social-media vignettes featuring actor Kumail Nanjiani as Kingo, an Eternal who can blast cosmic energy from his hands, will start to surface Monday.

The movie, simply titled “Eternals,” is expected to debut November 5.Lexus is hoping to make “Gen Y” consumers in their 30s and 40s more aware of its vehicles, says Vinay Shahani, Lexus vice president of marketing, in an interview. “Gen Y is.

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