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LeBron James’ SpringHill Nears Strategic Investment From Group Led by RedBird Capital

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Matt Donnelly Senior Film WriterLeBron James’ content company SpringHill is in advanced talks to secure a significant strategic investment from a consortium including Fenway Sports Group, RedBird Capital and Nike, insiders told Variety.While the NBA legend and his longtime business partner Maverick Carter have expressly told potential suitors they are not looking for a full acquisition, sources said the new investment partners would flush the operation with cash and value the entity between $650 million and $700 million.

A representative for SpringHill did not immediately return requests for commentWhile this deal will be structured differently from, say, the recent $900 million transaction around Reese Witherspoon’s Hello Sunshine, it.

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