Kim Kardashian is about to launch a lifestyle brand to rival Gwyneth Paltrow's Goop, it's claimed. The Keeping Up with the Kardashians star, 40, has reportedly filed 19 trademark applications in the US under the name SKKN by KIM, which cover beauty products, health drinks, electronic gadgets, clothes, homeware and more.
She has also filed a trademark application to bring out her own range of candles, which Gwyn's brand Goop has attracted a lot of attention for over the last year.
Gwyn, 48, caused a huge stir in 2020 when she released a candle called This Smells Like My Vagina. Goop, which Gwyn set up in 2018, is valued at around £200million.
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