Kim Kardashian, 42, has taken over TikTok with her joint account with her daughter North West, nine, with whom she shares with ex-husband Kanye West, 45.
However, one of her latest videos in which she transforms into a "chav" has upset many, including Ulrika Jonsson, 51, who took to her latest column to slam the Hollywood star.Kim left many of her fans in hysterics as she disguised herself in layers of poorly-applied makeup with large drawn-on eyebrows and heavy concealer.However, Ulrika was not taken into fits of laughter from the video but instead was insulted by Kim's "cruel and ungrateful" portrayal of the TikTok "chav".Ulrika called the video "insulting" as many young girls "emulate" the influencer, leading them to go to "any lengths to achieve" this.She continued: "To see her so flippantly make a joke of how some women apply their make-up seems cruel and a tad ungrateful."Not every woman out there has the luxury of a make-up artist at hand the second she wakes up."Nor are they followed around by a film crew that can create perfect lighting", Ulrika concluded in her Sun column.Kim has since responded with her reasoning for completing the trend, admitting that she lost a bet against her daughter North.Social media user @itss_hayleyy wrote along with a picture of Kim doing the TikTok trend: "This is the last thing I thought Kim Kardashian would do on TikTok."Kim, surprised many as she hastily replied on Twitter: "Me too!
The bribes and bet losses I have going on with North are unreal!"North boasts a huge TikTok fan base due to her own unusual makeup videos and lip syncs, including seeing herself transform into her father using her special effects makeup skills.This is not the first time Ulrika has taken to her column.
Read more on express.co.uk