Scott Soshnick Baseball hall-of-famer Ken Griffey Jr. and All-Star pitcher Trevor Bauer are investing in PlayersTV, the network dedicated to sports lifestyle and culture.Griffey and Bauer join an array of athlete stakeholders that include basketball stars Carmelo Anthony and Chris Paul.
They will lead the venture’s baseball vertical.Professional athletes — and not just global icons like LeBron James — are increasingly active in content ventures, forming production companies as a way to create and distribute programming to fans around the globe.
While sports is usually a centerpiece, athletes more than ever are seeking a voice in other topics.Griffey’s Swingman Media Group, for example, generates content that ranges anywhere from.
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