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Jonathan Van Ness Launches JVN Hair Care Line at Sephora

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etonline.com

Jonathan Van Ness has launched a hair care brand! The star and hairstylist's JVN Hair is now available to shop at Sephora.The hair care line's debut range includes 10 products made with clean, patent sugarcane-derived hemisqualane — a hero ingredient that's clinically proven to help protect the hair against color fade, damage, frizz and breakage.

Each product is vegan, sulfate-free, color-safe and silicone-free. Van Ness shared the exciting news of the launch on Instagram with a post of the campaign video, celebrating the brand's vision and tagline, «Come as you are.» The 34-year-old Netflix personality stars in the video with models that have a variety of hair textures. «JVN hair products are available today!

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