John Lewis social cover consequences Banned John Lewis

John Lewis advert featuring boy in dress trashing mum's house banned as 'misleading'

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www.dailystar.co.uk

John Lewis advert has been taken off the air because it is "potentially misleading" customers about home insurance.In the cheeky video ad, a "joyful" young boy is running through his mum's home while wearing a dress, lipstick, and other items of fancy dress.While "carried away with his performance", he trashes parts of the house by spilling paint, smashing ornaments, and light fittings to the tune of Stevie Nicks hit Edge of Seventeen.The Financial Conduct Authority said scenes of apparently willful destruction might confuse customers.John Lewis said it will now contact every customer who bought home insurance when the ad was running to make sure they understand the policy.They said the kid in the advert was "oblivious of the unintentional.

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