Joe Wicks on why he turned down BBC and Channel 4 and how he is giving back to the NHS

metro.co.uk:

Joe Wicks turned down TV offers to ‘reach more people’.The fitness guru has become a national treasure since starting his PE lessons online to help everyone keep fit during lockdown.Since then the father-of-two says he has been approached with major TV offers – including from Channel 4 who he says turned him down early on in his career – but he has stuck to his guns.Speaking to Men’s Health, Joe said: ‘Fast forward to now, I’ve got Channel 4 asking me to stream these PE workouts live.‘I’ve got the BBC asking me to sign a contract.

All these channels are now coming to me, and I’ve said, “Look, I want to do this on YouTube. I’m reaching more people. Why would I want to do it with you?”’The success of his videos has meant he is able to give.