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JJ Abrams’ Loud Robot Label Signs Sally Boy (EXCLUSIVE)

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variety.com

Jem Aswad Senior Music EditorLoud Robot, filmmaker JJ Abrams’ new label through RCA Records, has signed its second act, singer-songwriter and multi-instrumentalist Sally Boy.

The announcement comes with a new track and video “Bad Habits,” which you can see and hear below. “Bad Habits” is the third track to be released this summer and will be featured on Sally Boy’s forthcoming EP, “Lies I Tell Myself,” coming later this year.“I’ve been keeping touch with my younger self the past few months and he’s hyped,” Sally Boy said in an intriguingly self-referential comment. “This is what we wanted way back when I started making music, so it’s surreal to say I’m a signed artist.

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