Jennifer Lopez is set to become the new face of Intimissimi. The 53-year-old star has become the company's latest global ambassador, it was shared on Tuesday.Intimissimi bosses hope Jennifer can help to build the brand in the US, where its progress was slowed by the COVID-19 pandemic.One of their last big name reps was Sex And The City vet Sarah Jessica Parker.
Jennifer Lopez is set to become the new face of Intimissimi. The 53-year-old star has become the company's latest global ambassador, and Intimissimi bosses hope Jennifer can help to build the brand in the US, where its progress was slowed by the COVID-19 pandemic; seen in Guess Bra lover: News of Lopez joining the brand broke on Tuesday. 'With the last two years due to the pandemic we slightly cooled down, slowed our expansion, but … we are looking toward next year to spend again,' said Marcello Veronesi, the group general manager, told WWDNews of Lopez joining the brand broke on Tuesday. 'With the last two years due to the pandemic we slightly cooled down, slowed our expansion, but … we are looking toward next year to spend again,' said Marcello Veronesi, the group general manager, told WWD.Intimissimi - which specializes in bras, briefs, lingerie, vests, and pajamas - still sees massive growth opportunities in the US.
Bigger: Intimissimi - which specializes in bras, briefs, lingerie, vests, and pajamas - still sees massive growth opportunities in the US.
Seen in an ad for Dolce & Gabbana Share Follow If you make a purchase using links on this page, MailOnline will earn an affiliate commission Upgrade your underwear with Jennifer's set by Dolce & Gabbana £335 Dolce & Gabbana lace bra Click to buy Buy now We're still swooning over Jennifer Lopez in this Dolce &.
Read more on dailymail.co.uk